Why does the App Store Pro Plan cost more?

The difference between the App Store Plan and the App Store Pro Plan is that the App Store Plan is self-service and the App Store Pro Plan is a fully managed service.

Any business owner that subscribes to the App Store Pro Plan will have a dedicated account manager who will manage the app in it's entirety. The responsibilities of the account manager are as follows:

Building an app for your business with features that your business needs and a sleek, innovative design.
Submitting the app to the Apple App Store and Google Play (pending app approval from the business owner). 
Managing all subsequent app changes, from design changes, information updates, feature additions.
Sending push notifications, creating geofences for location-based messaging and adding new deals, per request. 

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